Case Study
Elevating home decor with Memoky...
Case Study
Elevating home decor with Memoky...
Memoky is an online marketplace for affordable home design. From living to dining, lighting office & decor, it’s a one-stop-shop for great designs at great value. Their high-ticket model has made retention an extremely valuable asset to their business model - with Klaviyo accounting for a significant % of their total sales.
Challenges
No Email Infrastructure
An e-commerce company with no flow system. That meant we had to strategise & implement their automations from scratch, whilst protecting their deliverability.
Hundreds of SKUs
With an enormous & diverse product range, we had to be strategic about which SKUs we presented to customers to drive sales.
High-ticket items
Memoky sells high-ticket items in an online marketplace. We had to overcome the challenge of selling expensive items, in a niche where customers want to see and feel the product, in a virtual shopping experience.
Solutions
Launched a flow ecosystem
Core Flow Setup that included Welcome Series, Abandoned Cart, Abandoned Checkout, Browse Abandonment, Post-Purchase (new vs returning) and Winback Flows to complete Memoky's retention system.
Leveraged Dynamic Variables
To personalise content to customers based on their interests, product viewing history and purchase history. By showcasing dynamic blocks, we greatly boosted conversions without the need hundreds of product-specific emails.
Cultivated a Virtual Shopping Experience
Leveraged Memoky's Virtual Lookbook to create a virtual shopping experience that included bundled 'looks' in emails to present items in a showroom manner while driving traffic to Memoky's own virtual showroom (dynamically, relevant to the customer's interest products).
Results
$0 to $150,476.03 in the first month
65.4% Open rate (18.6% higher than industry)
7.12% Click rate (15% higher than industry)
3.56% Placed order rate (51% higher than industry)
Challenges
No Email Infrastructure
An e-commerce company with no flow system. That meant we had to strategise & implement their automations from scratch, whilst protecting their deliverability.
Hundreds of SKUs
With an enormous & diverse product range, we had to be strategic about which SKUs we presented to customers to drive sales.
High-ticket items
Memoky sells high-ticket items in an online marketplace. We had to overcome the challenge of selling expensive items, in a niche where customers want to see and feel the product, in a virtual shopping experience.
Solutions
Launched a flow ecosystem
Core Flow Setup that included Welcome Series, Abandoned Cart, Abandoned Checkout, Browse Abandonment, Post-Purchase (new vs returning) and Winback Flows to complete Memoky's retention system.
Leveraged Dynamic Variables
To personalise content to customers based on their interests, product viewing history and purchase history. By showcasing dynamic blocks, we greatly boosted conversions without the need hundreds of product-specific emails.
Cultivated a Virtual Shopping Experience
Leveraged Memoky's Virtual Lookbook to create a virtual shopping experience that included bundled 'looks' in emails to present items in a showroom manner while driving traffic to Memoky's own virtual showroom (dynamically, relevant to the customer's interest products).
Results
$0 to $150,476.03 in the first month
65.4% Open rate (18.6% higher than industry)
7.12% Click rate (15% higher than industry)
3.56% Placed order rate (51% higher than industry)
Memoky is an online marketplace for affordable home design. From living to dining, lighting office & decor, it’s a one-stop-shop for great designs at great value. Their high-ticket model has made retention an extremely valuable asset to their business model - with Klaviyo accounting for a significant % of their total sales.
Challenges
No Email Infrastructure
An e-commerce company with no flow system. That meant we had to strategise & implement their automations from scratch, whilst protecting their deliverability.
Hundreds of SKUs
With an enormous & diverse product range, we had to be strategic about which SKUs we presented to customers to drive sales.
High-ticket items
Memoky sells high-ticket items in an online marketplace. We had to overcome the challenge of selling expensive items, in a niche where customers want to see and feel the product, in a virtual shopping experience.
Solutions
Launched a flow ecosystem
Core Flow Setup that included Welcome Series, Abandoned Cart, Abandoned Checkout, Browse Abandonment, Post-Purchase (new vs returning) and Winback Flows to complete Memoky's retention system.
Leveraged Dynamic Variables
To personalise content to customers based on their interests, product viewing history and purchase history. By showcasing dynamic blocks, we greatly boosted conversions without the need hundreds of product-specific emails.
Cultivated a Virtual Shopping Experience
Leveraged Memoky's Virtual Lookbook to create a virtual shopping experience that included bundled 'looks' in emails to present items in a showroom manner while driving traffic to Memoky's own virtual showroom (dynamically, relevant to the customer's interest products).
Results
$0 to $150,476.03 in the first month
65.4% Open rate (18.6% higher than industry)
7.12% Click rate (15% higher than industry)
3.56% Placed order rate (51% higher than industry)
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