Case Study
Redefining delicious treats with Edoughble...
Case Study
Redefining delicious treats with Edoughble...
Challenges
Low Flow Open Rates
Flow open rates were around 32%, just under what is considered ‘healthy’ for deliverability.
Underperforming Flow Click Rates
Click rates were ‘fair’ (around 2.7%), meaning on-email content was preventing traffic returning to site.
Low Placed Order Rate
‘Fair’ around 0.79%. Reducing revenue potential from the automations.
Solutions
Tailored Content Audit
Reviewed all pre & post-purchase flows & created a strategy to shift key KPIs upwards (opens, clicks, orders). Across design, copy, subject lines & product showcase.
Holistic A/B Testing
Created multiple split tests across flows to understand and pinpoint opportunities for improvement. These learnings would later be applied to Edoughble's entire ecosystem to improve declining metrics.
Copy & Design Overhaul
Enhanced social proof showcase. Updated copy to reflect ‘playfulness’ of the brand’. Improved product showcase to place bestseller front & centre.
Results
21.53% Increase in open rate
105.8% Increase in click rate
86.82% Increase in placed order rate
Challenges
Low Flow Open Rates
Flow open rates were around 32%, just under what is considered ‘healthy’ for deliverability.
Underperforming Flow Click Rates
Click rates were ‘fair’ (around 2.7%), meaning on-email content was preventing traffic returning to site.
Low Placed Order Rate
‘Fair’ around 0.79%. Reducing revenue potential from the automations.
Solutions
Tailored Content Audit
Reviewed all pre & post-purchase flows & created a strategy to shift key KPIs upwards (opens, clicks, orders). Across design, copy, subject lines & product showcase.
Holistic A/B Testing
Created multiple split tests across flows to understand and pinpoint opportunities for improvement. These learnings would later be applied to Edoughble's entire ecosystem to improve declining metrics.
Copy & Design Overhaul
Enhanced social proof showcase. Updated copy to reflect ‘playfulness’ of the brand’. Improved product showcase to place bestseller front & centre.
Results
21.53% Increase in open rate
105.8% Increase in click rate
86.82% Increase in placed order rate
Edoughble is the first and original edible cookie dough, crafting delicious treats with all-natural ingredients. With little retention eco-system, declining sales and a solitary product line, Titan was faced with the challenge of revamping Edoughble & re-engaging with their existing customers.
Challenges
Low Flow Open Rates
Flow open rates were around 32%, just under what is considered ‘healthy’ for deliverability.
Underperforming Flow Click Rates
Click rates were ‘fair’ (around 2.7%), meaning on-email content was preventing traffic returning to site.
Low Placed Order Rate
‘Fair’ around 0.79%. Reducing revenue potential from the automations.
Solutions
Tailored Content Audit
Reviewed all pre & post-purchase flows & created a strategy to shift key KPIs upwards (opens, clicks, orders). Across design, copy, subject lines & product showcase.
Holistic A/B Testing
Created multiple split tests across flows to understand and pinpoint opportunities for improvement. These learnings would later be applied to Edoughble's entire ecosystem to improve declining metrics.
Copy & Design Overhaul
Enhanced social proof showcase. Updated copy to reflect ‘playfulness’ of the brand’. Improved product showcase to place bestseller front & centre.
Results
21.53% Increase in open rate
105.8% Increase in click rate
86.82% Increase in placed order rate
Edoughble is the first and original edible cookie dough, crafting delicious treats with all-natural ingredients. With little retention eco-system, declining sales and a solitary product line, Titan was faced with the challenge of revamping Edoughble & re-engaging with their existing customers.
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