Blog
February 11, 2025
Klaviyo AI: 7 Ways To Save Time (And Money)
Blog
February 11, 2025
Klaviyo AI: 7 Ways To Save Time (And Money)
Blog
February 11, 2025
Klaviyo AI: 7 Ways To Save Time (And Money)
Discover 7 game-changing Klaviyo AI features that automate segmentation, optimise flows, and drive smarter targeting, reduced churn, and higher conversions. Learn how AI can predict customer behaviour, personalise content, and fine-tune campaign performance effortlessly.
Marketers are facing a major challenge, how to create deeply personalised experiences at scale without drowning in manual work. If you’re tired of sending generic campaigns that don’t convert, Klaviyo’s AI-powered features are the solution.
In this guide, we’ll break down how Klaviyo AI automates segmentation, flows, and personalisation to drive smarter targeting, reduce churn, and boost conversions.
Klaviyo's 3 Core AI Capabilities
Before diving into the features, let’s define three core AI capabilities in Klaviyo that streamline marketing efforts:
1. Predictive Analytics: Forecast Customer Behaviour
Predictive analytics uses historical data and machine learning to anticipate purchase likelihood, churn risk, and best send times. This enables proactive engagement, reduces drop-offs, and maximises marketing ROI.
Want to dive deeper into how AI predicts customer actions? Check out our guide on Klaviyo Predictive Analytics: AI Guide & 3 Use Cases.
2. Generative AI: Automate Content Creation
Generative AI streamlines email and SMS content creation, automatically generating subject lines, copy, and product recommendations. It personalises messaging based on user behaviour and past interactions, boosting relevance and engagement.
3. AI Optimisation: Smarter Segmentation & Self-Adjusting Flows
AI optimisation continuously analyzes performance data, refines segmentation, and adjusts automated workflows in real-time. This keeps campaigns efficient, personalised, and always improving without manual effort.
Together, these AI-powered features enhance targeting, increase conversions, and simplify marketing automation.
Predictive Analytics: 4 Klaviyo AI Features
1. Review Sentiment AI – Identify Trends Before They Escalate
Description: Klaviyo’s AI analyses customer reviews to detect positive and negative sentiment trends. It helps brands identify what customers love and pinpoint potential issues before they escalate.
Benefit: Helps enhance customer experience, improve products, and refine messaging based on real-time feedback.
Key Use Cases:
✔ Identify common customer concerns before they lead to negative reviews.
✔ Highlight trending product features in marketing campaigns.
✔ Address pain points proactively to reduce customer churn.
Source: Klaviyo
2. Predictive Analytics – Anticipate Customer Behaviour
Description: Uses AI to forecast critical customer behaviours like expected next order date, lifetime value, spending potential, time between orders, and churn risk.
Benefit: Empower brands to target customers at the right time with the right offer, boosting engagement and retention.
Key Use Cases:
✔ Send replenishment reminders based on the predicted next order date.
✔ Identify at-risk customers and re-engage them before they churn.
✔ Prioritise VIPs for loyalty programs and exclusive deals.
3. Personalised Product Feeds – AI-Driven Recommendations
Description: Dynamically curates product recommendations based on customer preferences, past purchases, and browsing history.
Benefit: Drives higher engagement, AOV (average order value), and conversion rates by showing customers what they’re most likely to buy.
Key Use Cases:
✔ Showcase AI-recommended products in email & SMS campaigns.
✔ Display dynamic product feeds on-site for personalised shopping experiences.
✔ Improve cross-sell and upsell strategies with data-backed recommendations.
AI-driven recommendations aren’t just for emails—they can also be leveraged in Browse Abandonment flows. Read our best examples of how brands use AI-powered product recommendations in 12 Browse Abandonment Email Examples to Win Back Shoppers.
Source: Klaviyo
4. Industry-Specific Benchmarks – Compare & Optimise Performance
Description: Klaviyo AI provides industry-specific performance benchmarks, allowing brands to compare their key metrics against similar businesses.
Benefit: Helps businesses identify opportunities for growth and focus efforts on the right strategies.
Key Use Cases:
✔ Measure email open rates, click-through rates, and conversions against industry standards.
✔ Spot underperforming areas and fine-tune marketing efforts accordingly.
✔ Use insights to optimise segmentation, automation, and messaging.
Source: Klaviyo
Generative AI: 5 Klaviyo AI Features
Klaviyo’s Generative AI tools help brands scale personalisation by automating content creation across flows, emails, SMS, and segmentation—saving time and effort while improving engagement. Here’s how these AI-powered features revolutionise marketing execution.
1. Flows AI – Build Automated Email & SMS Journeys in Seconds
Description: Instead of manually setting up flows, Klaviyo’s Flows AI allows you to describe your goal in simple terms, and AI will generate the flow structure instantly.
Benefit: Removes the complexity of flow-building, helping businesses set up automations faster and optimise customer journeys effortlessly.
Key Use Cases:
✔ Generate a cart abandonment flow just by describing what you need.
✔ Quickly build a welcome series, post-purchase follow-ups, or win-back campaigns.
✔ Use AI-driven best practices to enhance engagement and conversions.
Source: Klaviyo
2. Segments AI – Create Hyper-Targeted Audiences with One Command
Description: Instead of manually filtering data, Klaviyo’s AI allows you to create highly specific audience segments by simply describing them in plain language.
Benefit: Saves hours of manual work, allowing marketers to build precise customer segments instantly.
Key Use Cases:
✔ Create a "VIP customers who haven’t purchased in 60 days" segment with one command.
✔ Generate a "high-intent shoppers who abandoned checkout" list effortlessly.
✔ Automatically refresh audience segments based on real-time behaviours.
Source: Klaviyo
3. Email AI – Generate Subject Lines & Email Copy Instantly
Description: Klaviyo AI drafts engaging subject lines and email content based on past performance, saving time and improving engagement.
Benefit: Helps marketers craft high-converting emails quickly, boosting open rates and engagement.
Key Use Cases:
✔ AI-suggested subject lines tailored for different customer segments.
✔ Generate engaging email body content in seconds.
✔ Optimise email copy for conversions using AI-driven recommendations.
Struggling with low email open rates? AI-generated subject lines can help. Learn more in 8 Proven Strategies to Boost Your Open Rates.
Source: Klaviyo
4. SMS AI – Automate SMS Campaigns & Responses in Seconds
Description: AI-generated SMS campaigns allow businesses to quickly launch text message marketing and even automate responses to incoming texts.
Benefit: Enables brands to engage customers in real time with personalised, high-converting SMS messages.
Key Use Cases:
✔ Auto-generate SMS promotions for sales, discounts, or product launches.
✔ AI-suggested responses for customer inquiries to improve response time.
✔ Create abandoned cart SMS reminders with compelling messaging.
Source: Klaviyo
5. Reviews AI – Automate Customer Review Collection & Responses
Description: AI suggests impactful review headlines to customers and auto-generates thoughtful brand responses to reviews.
Benefit: Makes review collection easier and strengthens brand credibility with AI-powered responses.
Key Use Cases:
✔ AI-suggested review headlines encourage more detailed feedback.
✔ Automatically draft responses to both positive and negative reviews.
✔ Identify recurring themes in customer feedback to improve product messaging.
Source: Klaviyo
AI Optimisation: Improve Campaign Performance
Klaviyo’s AI Optimisation tools take automation a step further by continuously learning from customer interactions. These features help refine campaign timing, audience targeting, and engagement strategies to maximise performance and ROI.
1. Personalised Campaigns – AI-Powered A/B Testing for Each Customer
Description: Traditional A/B testing finds the best-performing version for the entire audience. Personalised Campaigns take it further by dynamically adjusting content for each individual based on their past interactions.
Benefit: Maximises engagement by sending different variations to different customers based on what works best for them.
Key Use Cases:
✔ Personalise subject lines, images, or offers for different customer segments.
✔ AI learns which messaging style resonates with each user.
✔ Reduce manual testing while boosting conversions automatically.
Source: Klaviyo
2. A/B Testing – Find the Winning Email & SMS Variations
Description: Klaviyo’s AI-powered A/B testing helps marketers test subject lines, CTAs, images, and offers, automatically selecting the most effective version.
Benefit: Takes the guesswork out of what drives the highest engagement and conversions.
Key Use Cases:
✔ Test different email subject lines to find the highest open rates.
✔ Compare CTAs and offers to maximise click-through and purchase rates.
✔ Optimise images and layout for better engagement.
A/B testing is one of the most effective ways to boost conversions. Check out our in-depth guide on 10 Essential A/B Tests to Boost Email Conversions.
Source: Klaviyo
3. Forms Display Optimisation – AI-Driven Timing for Maximum Sign-Ups
Description: AI optimises when and where pop-ups or sign-up forms appear on your website to increase conversion rates without annoying users.
Benefit: Ensures forms appear at the right moment when users are most likely to convert.
Key Use Cases:
✔ Trigger sign-up forms when a visitor is about to leave (exit intent).
✔ Optimise discount pop-ups based on user behaviour.
✔ Improve mobile form display without disrupting user experience.
Source: Klaviyo
4. Guided Warming – Improve Email Deliverability & Sender Reputation
Description: AI automatically warms up your sending volume, helping build a positive sender reputation with inbox providers.
Benefit: Prevents spam filtering issues and improves email inbox placement.
Key Use Cases:
✔ Gradually increase sending volume for new accounts or IPs.
✔ Avoid deliverability drops during seasonal spikes.
✔ Maintain a strong sender reputation over time.
Source: Klaviyo
5. Smart Send Time – Deliver Emails When Your Audience Is Most Engaged
Description: Instead of following generic best practices, Smart Send Time uses AI to determine the best email send time for each subscriber.
Benefit: Maximises open rates and engagement by sending emails when customers are most likely to interact.
Key Use Cases:
✔ Automatically send emails based on each subscriber’s past engagement.
✔ Avoid low open rates by preventing emails from landing at inactive times.
✔ Personalise send times for different customer segments.
Timing is everything in email marketing. Learn when to send emails for maximum engagement in Best Time to Send Email Newsletters: Maximise Open Rates and Engagement.
Source: Klaviyo
Source: Klaviyo
Challenges & Limitations of Klaviyo AI (And How to Fix Them)
Problem 1: AI Needs Enough Data for Accuracy
Solution: Ensure your database is clean and structured by removing duplicates and properly tagging customer behaviours.
Problem 2: AI Over-Personalisation Risks
Solution: Run A/B tests before fully automating AI-driven recommendations.
Problem 3: Predictive Models Can Lag with Market Changes
Solution: Regularly update historical data inputs to reflect seasonal trends.
FAQs
1. What is the difference between Klaviyo Smart Sending and Smart Send Time?
Smart Sending limits the number of emails a recipient gets within a set period to avoid over-emailing. Smart Send Time uses AI to determine the best time to send emails based on engagement data.
2. How does Klaviyo AI differ from traditional automation?
Klaviyo AI continuously learns and adapts, making real-time adjustments to targeting and content instead of relying on pre-set rules.
3. Can I use Klaviyo AI with a small email list?
Yes! While larger datasets improve AI accuracy, you can start by segmenting your audience and refining data collection for better insights.
4. Can Klaviyo AI help me scale without hiring a bigger marketing team?
Yes! Klaviyo AI automates segmentation, content creation, and campaign optimisation, allowing small teams to execute high-impact marketing strategies at scale.
5. Does AI-generated segmentation replace manual segmentation?
No, but it enhances and accelerates manual efforts. AI can automatically build and update customer segments based on real-time data, but you still have full control over your targeting strategies.
6. What if my business doesn’t have enough historical data for AI?
AI improves over time. Start by collecting and structuring customer data—such as sign-ups, past purchases, and engagement metrics. As your dataset grows, AI insights become more accurate.
7. Can Klaviyo AI work across email, SMS, and ads?
Yes! Klaviyo AI optimises email, SMS, and paid ad campaigns to ensure a seamless, data-driven experience across all customer touchpoints.
Conclusion: Take Your Marketing to the Next Level with Klaviyo AI
Marketing has evolved, and manual processes can no longer keep up with customer expectations. Klaviyo AI removes the guesswork, helping brands predict customer behaviour, automate content, and optimise engagement strategies. Whether you’re struggling with low email open rates, high churn, or inefficient segmentation, Klaviyo’s AI tools provide actionable insights and automation that drive real revenue growth.
By leveraging predictive analytics, generative AI, and AI optimisation, you free up time, improve marketing efficiency, and personalise interactions at scale—without spending hours in manual setup. Now is the time to embrace AI-driven marketing and future-proof your strategy.
Key Takeaways
Predict Customer Behaviour with AI – Forecast lifetime value, churn risk, and next order date.
Automate Content Creation – Generate subject lines, email copy, and SMS campaigns instantly.
Optimise Segmentation & Flows – AI refines targeting, personalisation, and automation strategies.
Boost Conversions with Personalised Feeds – Show customers exactly what they’re most likely to buy.
Test & Improve with AI-Powered A/B Testing – Auto-select high-performing content variations.
Deliver Messages at the Perfect Time – AI determines the best send times for each subscriber.
Enhance Deliverability & Protect Reputation – AI-driven warm-up strategies keep emails out of spam.
Want to leverage AI to scale your Klaviyo account?
Klaviyo AI predicts who will buy, when, and what. Ready to future-proof your strategy? Click here to get free audit with with our experts!
Marketers are facing a major challenge, how to create deeply personalised experiences at scale without drowning in manual work. If you’re tired of sending generic campaigns that don’t convert, Klaviyo’s AI-powered features are the solution.
In this guide, we’ll break down how Klaviyo AI automates segmentation, flows, and personalisation to drive smarter targeting, reduce churn, and boost conversions.
Klaviyo's 3 Core AI Capabilities
Before diving into the features, let’s define three core AI capabilities in Klaviyo that streamline marketing efforts:
1. Predictive Analytics: Forecast Customer Behaviour
Predictive analytics uses historical data and machine learning to anticipate purchase likelihood, churn risk, and best send times. This enables proactive engagement, reduces drop-offs, and maximises marketing ROI.
Want to dive deeper into how AI predicts customer actions? Check out our guide on Klaviyo Predictive Analytics: AI Guide & 3 Use Cases.
2. Generative AI: Automate Content Creation
Generative AI streamlines email and SMS content creation, automatically generating subject lines, copy, and product recommendations. It personalises messaging based on user behaviour and past interactions, boosting relevance and engagement.
3. AI Optimisation: Smarter Segmentation & Self-Adjusting Flows
AI optimisation continuously analyzes performance data, refines segmentation, and adjusts automated workflows in real-time. This keeps campaigns efficient, personalised, and always improving without manual effort.
Together, these AI-powered features enhance targeting, increase conversions, and simplify marketing automation.
Predictive Analytics: 4 Klaviyo AI Features
1. Review Sentiment AI – Identify Trends Before They Escalate
Description: Klaviyo’s AI analyses customer reviews to detect positive and negative sentiment trends. It helps brands identify what customers love and pinpoint potential issues before they escalate.
Benefit: Helps enhance customer experience, improve products, and refine messaging based on real-time feedback.
Key Use Cases:
✔ Identify common customer concerns before they lead to negative reviews.
✔ Highlight trending product features in marketing campaigns.
✔ Address pain points proactively to reduce customer churn.
Source: Klaviyo
2. Predictive Analytics – Anticipate Customer Behaviour
Description: Uses AI to forecast critical customer behaviours like expected next order date, lifetime value, spending potential, time between orders, and churn risk.
Benefit: Empower brands to target customers at the right time with the right offer, boosting engagement and retention.
Key Use Cases:
✔ Send replenishment reminders based on the predicted next order date.
✔ Identify at-risk customers and re-engage them before they churn.
✔ Prioritise VIPs for loyalty programs and exclusive deals.
3. Personalised Product Feeds – AI-Driven Recommendations
Description: Dynamically curates product recommendations based on customer preferences, past purchases, and browsing history.
Benefit: Drives higher engagement, AOV (average order value), and conversion rates by showing customers what they’re most likely to buy.
Key Use Cases:
✔ Showcase AI-recommended products in email & SMS campaigns.
✔ Display dynamic product feeds on-site for personalised shopping experiences.
✔ Improve cross-sell and upsell strategies with data-backed recommendations.
AI-driven recommendations aren’t just for emails—they can also be leveraged in Browse Abandonment flows. Read our best examples of how brands use AI-powered product recommendations in 12 Browse Abandonment Email Examples to Win Back Shoppers.
Source: Klaviyo
4. Industry-Specific Benchmarks – Compare & Optimise Performance
Description: Klaviyo AI provides industry-specific performance benchmarks, allowing brands to compare their key metrics against similar businesses.
Benefit: Helps businesses identify opportunities for growth and focus efforts on the right strategies.
Key Use Cases:
✔ Measure email open rates, click-through rates, and conversions against industry standards.
✔ Spot underperforming areas and fine-tune marketing efforts accordingly.
✔ Use insights to optimise segmentation, automation, and messaging.
Source: Klaviyo
Generative AI: 5 Klaviyo AI Features
Klaviyo’s Generative AI tools help brands scale personalisation by automating content creation across flows, emails, SMS, and segmentation—saving time and effort while improving engagement. Here’s how these AI-powered features revolutionise marketing execution.
1. Flows AI – Build Automated Email & SMS Journeys in Seconds
Description: Instead of manually setting up flows, Klaviyo’s Flows AI allows you to describe your goal in simple terms, and AI will generate the flow structure instantly.
Benefit: Removes the complexity of flow-building, helping businesses set up automations faster and optimise customer journeys effortlessly.
Key Use Cases:
✔ Generate a cart abandonment flow just by describing what you need.
✔ Quickly build a welcome series, post-purchase follow-ups, or win-back campaigns.
✔ Use AI-driven best practices to enhance engagement and conversions.
Source: Klaviyo
2. Segments AI – Create Hyper-Targeted Audiences with One Command
Description: Instead of manually filtering data, Klaviyo’s AI allows you to create highly specific audience segments by simply describing them in plain language.
Benefit: Saves hours of manual work, allowing marketers to build precise customer segments instantly.
Key Use Cases:
✔ Create a "VIP customers who haven’t purchased in 60 days" segment with one command.
✔ Generate a "high-intent shoppers who abandoned checkout" list effortlessly.
✔ Automatically refresh audience segments based on real-time behaviours.
Source: Klaviyo
3. Email AI – Generate Subject Lines & Email Copy Instantly
Description: Klaviyo AI drafts engaging subject lines and email content based on past performance, saving time and improving engagement.
Benefit: Helps marketers craft high-converting emails quickly, boosting open rates and engagement.
Key Use Cases:
✔ AI-suggested subject lines tailored for different customer segments.
✔ Generate engaging email body content in seconds.
✔ Optimise email copy for conversions using AI-driven recommendations.
Struggling with low email open rates? AI-generated subject lines can help. Learn more in 8 Proven Strategies to Boost Your Open Rates.
Source: Klaviyo
4. SMS AI – Automate SMS Campaigns & Responses in Seconds
Description: AI-generated SMS campaigns allow businesses to quickly launch text message marketing and even automate responses to incoming texts.
Benefit: Enables brands to engage customers in real time with personalised, high-converting SMS messages.
Key Use Cases:
✔ Auto-generate SMS promotions for sales, discounts, or product launches.
✔ AI-suggested responses for customer inquiries to improve response time.
✔ Create abandoned cart SMS reminders with compelling messaging.
Source: Klaviyo
5. Reviews AI – Automate Customer Review Collection & Responses
Description: AI suggests impactful review headlines to customers and auto-generates thoughtful brand responses to reviews.
Benefit: Makes review collection easier and strengthens brand credibility with AI-powered responses.
Key Use Cases:
✔ AI-suggested review headlines encourage more detailed feedback.
✔ Automatically draft responses to both positive and negative reviews.
✔ Identify recurring themes in customer feedback to improve product messaging.
Source: Klaviyo
AI Optimisation: Improve Campaign Performance
Klaviyo’s AI Optimisation tools take automation a step further by continuously learning from customer interactions. These features help refine campaign timing, audience targeting, and engagement strategies to maximise performance and ROI.
1. Personalised Campaigns – AI-Powered A/B Testing for Each Customer
Description: Traditional A/B testing finds the best-performing version for the entire audience. Personalised Campaigns take it further by dynamically adjusting content for each individual based on their past interactions.
Benefit: Maximises engagement by sending different variations to different customers based on what works best for them.
Key Use Cases:
✔ Personalise subject lines, images, or offers for different customer segments.
✔ AI learns which messaging style resonates with each user.
✔ Reduce manual testing while boosting conversions automatically.
Source: Klaviyo
2. A/B Testing – Find the Winning Email & SMS Variations
Description: Klaviyo’s AI-powered A/B testing helps marketers test subject lines, CTAs, images, and offers, automatically selecting the most effective version.
Benefit: Takes the guesswork out of what drives the highest engagement and conversions.
Key Use Cases:
✔ Test different email subject lines to find the highest open rates.
✔ Compare CTAs and offers to maximise click-through and purchase rates.
✔ Optimise images and layout for better engagement.
A/B testing is one of the most effective ways to boost conversions. Check out our in-depth guide on 10 Essential A/B Tests to Boost Email Conversions.
Source: Klaviyo
3. Forms Display Optimisation – AI-Driven Timing for Maximum Sign-Ups
Description: AI optimises when and where pop-ups or sign-up forms appear on your website to increase conversion rates without annoying users.
Benefit: Ensures forms appear at the right moment when users are most likely to convert.
Key Use Cases:
✔ Trigger sign-up forms when a visitor is about to leave (exit intent).
✔ Optimise discount pop-ups based on user behaviour.
✔ Improve mobile form display without disrupting user experience.
Source: Klaviyo
4. Guided Warming – Improve Email Deliverability & Sender Reputation
Description: AI automatically warms up your sending volume, helping build a positive sender reputation with inbox providers.
Benefit: Prevents spam filtering issues and improves email inbox placement.
Key Use Cases:
✔ Gradually increase sending volume for new accounts or IPs.
✔ Avoid deliverability drops during seasonal spikes.
✔ Maintain a strong sender reputation over time.
Source: Klaviyo
5. Smart Send Time – Deliver Emails When Your Audience Is Most Engaged
Description: Instead of following generic best practices, Smart Send Time uses AI to determine the best email send time for each subscriber.
Benefit: Maximises open rates and engagement by sending emails when customers are most likely to interact.
Key Use Cases:
✔ Automatically send emails based on each subscriber’s past engagement.
✔ Avoid low open rates by preventing emails from landing at inactive times.
✔ Personalise send times for different customer segments.
Timing is everything in email marketing. Learn when to send emails for maximum engagement in Best Time to Send Email Newsletters: Maximise Open Rates and Engagement.
Source: Klaviyo
Source: Klaviyo
Challenges & Limitations of Klaviyo AI (And How to Fix Them)
Problem 1: AI Needs Enough Data for Accuracy
Solution: Ensure your database is clean and structured by removing duplicates and properly tagging customer behaviours.
Problem 2: AI Over-Personalisation Risks
Solution: Run A/B tests before fully automating AI-driven recommendations.
Problem 3: Predictive Models Can Lag with Market Changes
Solution: Regularly update historical data inputs to reflect seasonal trends.
FAQs
1. What is the difference between Klaviyo Smart Sending and Smart Send Time?
Smart Sending limits the number of emails a recipient gets within a set period to avoid over-emailing. Smart Send Time uses AI to determine the best time to send emails based on engagement data.
2. How does Klaviyo AI differ from traditional automation?
Klaviyo AI continuously learns and adapts, making real-time adjustments to targeting and content instead of relying on pre-set rules.
3. Can I use Klaviyo AI with a small email list?
Yes! While larger datasets improve AI accuracy, you can start by segmenting your audience and refining data collection for better insights.
4. Can Klaviyo AI help me scale without hiring a bigger marketing team?
Yes! Klaviyo AI automates segmentation, content creation, and campaign optimisation, allowing small teams to execute high-impact marketing strategies at scale.
5. Does AI-generated segmentation replace manual segmentation?
No, but it enhances and accelerates manual efforts. AI can automatically build and update customer segments based on real-time data, but you still have full control over your targeting strategies.
6. What if my business doesn’t have enough historical data for AI?
AI improves over time. Start by collecting and structuring customer data—such as sign-ups, past purchases, and engagement metrics. As your dataset grows, AI insights become more accurate.
7. Can Klaviyo AI work across email, SMS, and ads?
Yes! Klaviyo AI optimises email, SMS, and paid ad campaigns to ensure a seamless, data-driven experience across all customer touchpoints.
Conclusion: Take Your Marketing to the Next Level with Klaviyo AI
Marketing has evolved, and manual processes can no longer keep up with customer expectations. Klaviyo AI removes the guesswork, helping brands predict customer behaviour, automate content, and optimise engagement strategies. Whether you’re struggling with low email open rates, high churn, or inefficient segmentation, Klaviyo’s AI tools provide actionable insights and automation that drive real revenue growth.
By leveraging predictive analytics, generative AI, and AI optimisation, you free up time, improve marketing efficiency, and personalise interactions at scale—without spending hours in manual setup. Now is the time to embrace AI-driven marketing and future-proof your strategy.
Key Takeaways
Predict Customer Behaviour with AI – Forecast lifetime value, churn risk, and next order date.
Automate Content Creation – Generate subject lines, email copy, and SMS campaigns instantly.
Optimise Segmentation & Flows – AI refines targeting, personalisation, and automation strategies.
Boost Conversions with Personalised Feeds – Show customers exactly what they’re most likely to buy.
Test & Improve with AI-Powered A/B Testing – Auto-select high-performing content variations.
Deliver Messages at the Perfect Time – AI determines the best send times for each subscriber.
Enhance Deliverability & Protect Reputation – AI-driven warm-up strategies keep emails out of spam.
Want to leverage AI to scale your Klaviyo account?
Klaviyo AI predicts who will buy, when, and what. Ready to future-proof your strategy? Click here to get free audit with with our experts!
Discover 7 game-changing Klaviyo AI features that automate segmentation, optimise flows, and drive smarter targeting, reduced churn, and higher conversions. Learn how AI can predict customer behaviour, personalise content, and fine-tune campaign performance effortlessly.
Marketers are facing a major challenge, how to create deeply personalised experiences at scale without drowning in manual work. If you’re tired of sending generic campaigns that don’t convert, Klaviyo’s AI-powered features are the solution.
In this guide, we’ll break down how Klaviyo AI automates segmentation, flows, and personalisation to drive smarter targeting, reduce churn, and boost conversions.
Klaviyo's 3 Core AI Capabilities
Before diving into the features, let’s define three core AI capabilities in Klaviyo that streamline marketing efforts:
1. Predictive Analytics: Forecast Customer Behaviour
Predictive analytics uses historical data and machine learning to anticipate purchase likelihood, churn risk, and best send times. This enables proactive engagement, reduces drop-offs, and maximises marketing ROI.
Want to dive deeper into how AI predicts customer actions? Check out our guide on Klaviyo Predictive Analytics: AI Guide & 3 Use Cases.
2. Generative AI: Automate Content Creation
Generative AI streamlines email and SMS content creation, automatically generating subject lines, copy, and product recommendations. It personalises messaging based on user behaviour and past interactions, boosting relevance and engagement.
3. AI Optimisation: Smarter Segmentation & Self-Adjusting Flows
AI optimisation continuously analyzes performance data, refines segmentation, and adjusts automated workflows in real-time. This keeps campaigns efficient, personalised, and always improving without manual effort.
Together, these AI-powered features enhance targeting, increase conversions, and simplify marketing automation.
Predictive Analytics: 4 Klaviyo AI Features
1. Review Sentiment AI – Identify Trends Before They Escalate
Description: Klaviyo’s AI analyses customer reviews to detect positive and negative sentiment trends. It helps brands identify what customers love and pinpoint potential issues before they escalate.
Benefit: Helps enhance customer experience, improve products, and refine messaging based on real-time feedback.
Key Use Cases:
✔ Identify common customer concerns before they lead to negative reviews.
✔ Highlight trending product features in marketing campaigns.
✔ Address pain points proactively to reduce customer churn.
Source: Klaviyo
2. Predictive Analytics – Anticipate Customer Behaviour
Description: Uses AI to forecast critical customer behaviours like expected next order date, lifetime value, spending potential, time between orders, and churn risk.
Benefit: Empower brands to target customers at the right time with the right offer, boosting engagement and retention.
Key Use Cases:
✔ Send replenishment reminders based on the predicted next order date.
✔ Identify at-risk customers and re-engage them before they churn.
✔ Prioritise VIPs for loyalty programs and exclusive deals.
3. Personalised Product Feeds – AI-Driven Recommendations
Description: Dynamically curates product recommendations based on customer preferences, past purchases, and browsing history.
Benefit: Drives higher engagement, AOV (average order value), and conversion rates by showing customers what they’re most likely to buy.
Key Use Cases:
✔ Showcase AI-recommended products in email & SMS campaigns.
✔ Display dynamic product feeds on-site for personalised shopping experiences.
✔ Improve cross-sell and upsell strategies with data-backed recommendations.
AI-driven recommendations aren’t just for emails—they can also be leveraged in Browse Abandonment flows. Read our best examples of how brands use AI-powered product recommendations in 12 Browse Abandonment Email Examples to Win Back Shoppers.
Source: Klaviyo
4. Industry-Specific Benchmarks – Compare & Optimise Performance
Description: Klaviyo AI provides industry-specific performance benchmarks, allowing brands to compare their key metrics against similar businesses.
Benefit: Helps businesses identify opportunities for growth and focus efforts on the right strategies.
Key Use Cases:
✔ Measure email open rates, click-through rates, and conversions against industry standards.
✔ Spot underperforming areas and fine-tune marketing efforts accordingly.
✔ Use insights to optimise segmentation, automation, and messaging.
Source: Klaviyo
Generative AI: 5 Klaviyo AI Features
Klaviyo’s Generative AI tools help brands scale personalisation by automating content creation across flows, emails, SMS, and segmentation—saving time and effort while improving engagement. Here’s how these AI-powered features revolutionise marketing execution.
1. Flows AI – Build Automated Email & SMS Journeys in Seconds
Description: Instead of manually setting up flows, Klaviyo’s Flows AI allows you to describe your goal in simple terms, and AI will generate the flow structure instantly.
Benefit: Removes the complexity of flow-building, helping businesses set up automations faster and optimise customer journeys effortlessly.
Key Use Cases:
✔ Generate a cart abandonment flow just by describing what you need.
✔ Quickly build a welcome series, post-purchase follow-ups, or win-back campaigns.
✔ Use AI-driven best practices to enhance engagement and conversions.
Source: Klaviyo
2. Segments AI – Create Hyper-Targeted Audiences with One Command
Description: Instead of manually filtering data, Klaviyo’s AI allows you to create highly specific audience segments by simply describing them in plain language.
Benefit: Saves hours of manual work, allowing marketers to build precise customer segments instantly.
Key Use Cases:
✔ Create a "VIP customers who haven’t purchased in 60 days" segment with one command.
✔ Generate a "high-intent shoppers who abandoned checkout" list effortlessly.
✔ Automatically refresh audience segments based on real-time behaviours.
Source: Klaviyo
3. Email AI – Generate Subject Lines & Email Copy Instantly
Description: Klaviyo AI drafts engaging subject lines and email content based on past performance, saving time and improving engagement.
Benefit: Helps marketers craft high-converting emails quickly, boosting open rates and engagement.
Key Use Cases:
✔ AI-suggested subject lines tailored for different customer segments.
✔ Generate engaging email body content in seconds.
✔ Optimise email copy for conversions using AI-driven recommendations.
Struggling with low email open rates? AI-generated subject lines can help. Learn more in 8 Proven Strategies to Boost Your Open Rates.
Source: Klaviyo
4. SMS AI – Automate SMS Campaigns & Responses in Seconds
Description: AI-generated SMS campaigns allow businesses to quickly launch text message marketing and even automate responses to incoming texts.
Benefit: Enables brands to engage customers in real time with personalised, high-converting SMS messages.
Key Use Cases:
✔ Auto-generate SMS promotions for sales, discounts, or product launches.
✔ AI-suggested responses for customer inquiries to improve response time.
✔ Create abandoned cart SMS reminders with compelling messaging.
Source: Klaviyo
5. Reviews AI – Automate Customer Review Collection & Responses
Description: AI suggests impactful review headlines to customers and auto-generates thoughtful brand responses to reviews.
Benefit: Makes review collection easier and strengthens brand credibility with AI-powered responses.
Key Use Cases:
✔ AI-suggested review headlines encourage more detailed feedback.
✔ Automatically draft responses to both positive and negative reviews.
✔ Identify recurring themes in customer feedback to improve product messaging.
Source: Klaviyo
AI Optimisation: Improve Campaign Performance
Klaviyo’s AI Optimisation tools take automation a step further by continuously learning from customer interactions. These features help refine campaign timing, audience targeting, and engagement strategies to maximise performance and ROI.
1. Personalised Campaigns – AI-Powered A/B Testing for Each Customer
Description: Traditional A/B testing finds the best-performing version for the entire audience. Personalised Campaigns take it further by dynamically adjusting content for each individual based on their past interactions.
Benefit: Maximises engagement by sending different variations to different customers based on what works best for them.
Key Use Cases:
✔ Personalise subject lines, images, or offers for different customer segments.
✔ AI learns which messaging style resonates with each user.
✔ Reduce manual testing while boosting conversions automatically.
Source: Klaviyo
2. A/B Testing – Find the Winning Email & SMS Variations
Description: Klaviyo’s AI-powered A/B testing helps marketers test subject lines, CTAs, images, and offers, automatically selecting the most effective version.
Benefit: Takes the guesswork out of what drives the highest engagement and conversions.
Key Use Cases:
✔ Test different email subject lines to find the highest open rates.
✔ Compare CTAs and offers to maximise click-through and purchase rates.
✔ Optimise images and layout for better engagement.
A/B testing is one of the most effective ways to boost conversions. Check out our in-depth guide on 10 Essential A/B Tests to Boost Email Conversions.
Source: Klaviyo
3. Forms Display Optimisation – AI-Driven Timing for Maximum Sign-Ups
Description: AI optimises when and where pop-ups or sign-up forms appear on your website to increase conversion rates without annoying users.
Benefit: Ensures forms appear at the right moment when users are most likely to convert.
Key Use Cases:
✔ Trigger sign-up forms when a visitor is about to leave (exit intent).
✔ Optimise discount pop-ups based on user behaviour.
✔ Improve mobile form display without disrupting user experience.
Source: Klaviyo
4. Guided Warming – Improve Email Deliverability & Sender Reputation
Description: AI automatically warms up your sending volume, helping build a positive sender reputation with inbox providers.
Benefit: Prevents spam filtering issues and improves email inbox placement.
Key Use Cases:
✔ Gradually increase sending volume for new accounts or IPs.
✔ Avoid deliverability drops during seasonal spikes.
✔ Maintain a strong sender reputation over time.
Source: Klaviyo
5. Smart Send Time – Deliver Emails When Your Audience Is Most Engaged
Description: Instead of following generic best practices, Smart Send Time uses AI to determine the best email send time for each subscriber.
Benefit: Maximises open rates and engagement by sending emails when customers are most likely to interact.
Key Use Cases:
✔ Automatically send emails based on each subscriber’s past engagement.
✔ Avoid low open rates by preventing emails from landing at inactive times.
✔ Personalise send times for different customer segments.
Timing is everything in email marketing. Learn when to send emails for maximum engagement in Best Time to Send Email Newsletters: Maximise Open Rates and Engagement.
Source: Klaviyo
Source: Klaviyo
Challenges & Limitations of Klaviyo AI (And How to Fix Them)
Problem 1: AI Needs Enough Data for Accuracy
Solution: Ensure your database is clean and structured by removing duplicates and properly tagging customer behaviours.
Problem 2: AI Over-Personalisation Risks
Solution: Run A/B tests before fully automating AI-driven recommendations.
Problem 3: Predictive Models Can Lag with Market Changes
Solution: Regularly update historical data inputs to reflect seasonal trends.
FAQs
1. What is the difference between Klaviyo Smart Sending and Smart Send Time?
Smart Sending limits the number of emails a recipient gets within a set period to avoid over-emailing. Smart Send Time uses AI to determine the best time to send emails based on engagement data.
2. How does Klaviyo AI differ from traditional automation?
Klaviyo AI continuously learns and adapts, making real-time adjustments to targeting and content instead of relying on pre-set rules.
3. Can I use Klaviyo AI with a small email list?
Yes! While larger datasets improve AI accuracy, you can start by segmenting your audience and refining data collection for better insights.
4. Can Klaviyo AI help me scale without hiring a bigger marketing team?
Yes! Klaviyo AI automates segmentation, content creation, and campaign optimisation, allowing small teams to execute high-impact marketing strategies at scale.
5. Does AI-generated segmentation replace manual segmentation?
No, but it enhances and accelerates manual efforts. AI can automatically build and update customer segments based on real-time data, but you still have full control over your targeting strategies.
6. What if my business doesn’t have enough historical data for AI?
AI improves over time. Start by collecting and structuring customer data—such as sign-ups, past purchases, and engagement metrics. As your dataset grows, AI insights become more accurate.
7. Can Klaviyo AI work across email, SMS, and ads?
Yes! Klaviyo AI optimises email, SMS, and paid ad campaigns to ensure a seamless, data-driven experience across all customer touchpoints.
Conclusion: Take Your Marketing to the Next Level with Klaviyo AI
Marketing has evolved, and manual processes can no longer keep up with customer expectations. Klaviyo AI removes the guesswork, helping brands predict customer behaviour, automate content, and optimise engagement strategies. Whether you’re struggling with low email open rates, high churn, or inefficient segmentation, Klaviyo’s AI tools provide actionable insights and automation that drive real revenue growth.
By leveraging predictive analytics, generative AI, and AI optimisation, you free up time, improve marketing efficiency, and personalise interactions at scale—without spending hours in manual setup. Now is the time to embrace AI-driven marketing and future-proof your strategy.
Key Takeaways
Predict Customer Behaviour with AI – Forecast lifetime value, churn risk, and next order date.
Automate Content Creation – Generate subject lines, email copy, and SMS campaigns instantly.
Optimise Segmentation & Flows – AI refines targeting, personalisation, and automation strategies.
Boost Conversions with Personalised Feeds – Show customers exactly what they’re most likely to buy.
Test & Improve with AI-Powered A/B Testing – Auto-select high-performing content variations.
Deliver Messages at the Perfect Time – AI determines the best send times for each subscriber.
Enhance Deliverability & Protect Reputation – AI-driven warm-up strategies keep emails out of spam.
Want to leverage AI to scale your Klaviyo account?
Klaviyo AI predicts who will buy, when, and what. Ready to future-proof your strategy? Click here to get free audit with with our experts!
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Check our other project Blogs with useful insight and information for your businesses