Tired of exporting CSVs to get a weekly snapshot? You’re not alone.

Klaviyo has great built-in analytics, but sometimes you need more control, better visibility, and easier access across teams. That’s where Google Sheets steps in.

In this guide, you'll learn how to sync Klaviyo to Google Sheets using three easy methods, build dashboards, avoid sync issues, and make smarter marketing decisions faster.

What You’ll Learn:

• 3 easy ways to connect Klaviyo to Google Sheets

• How to use synced data for better reporting

• Reverse sync workflows (Sheets → Klaviyo)

• Common errors and how to fix them

• Industry-specific use cases

Why Connect Klaviyo to Google Sheets

Google Sheets gives you powerful flexibility that Klaviyo's built-in analytics often lacks. Syncing your data unlocks clearer visibility, faster analysis, and seamless team collaboration. Here's why it matters:

• Custom Reporting Freedom: Build tailored dashboards by campaign, list, or flow performance.

• Live Campaign Tracking: Skip manual exports—your reporting stays automatically updated.

• Centralised Analytics: Blend Klaviyo data with Google Ads, Shopify, or Meta for a single source of truth.

• Better Collaboration: Share real-time updates with non-Klaviyo users in marketing, finance, or leadership teams.

• Powerful Use Cases: Combine flows and segments to monitor churn, calculate LTV, or optimise open/click performance.

For an advanced look at reporting tactics, check out our blog: Mastering Klaviyo DTC Reporting & Analytics

3 Ways to Export Klaviyo Data to Google Sheets

There are three main ways to connect Klaviyo to Google Sheets, each with different levels of technical complexity, automation, and scalability.

Method 1: Klaviyo API + Google Apps Script

Best for technical users or data teams managing large volumes or needing more control.

Steps:

1. Generate a Klaviyo private API key, you can start from here.

2. Open a Google Sheet > Extensions > Apps Script.

3. Write a script to call endpoints like GET /metrics/timeline, GET /lists, or GET /campaigns.

4. Parse the response and write the data to your spreadsheet.

5. Schedule the script to run automatically using time triggers.

Best for: Multi-list data extraction, historical data pulls, predictive analytics, or integration into larger BI workflows.

Method 2: Zapier (No-Code Automation)

Zapier is ideal for marketers or non-technical users who want to automate data syncing without writing any code.

Steps:

1. Sign in to Zapier and connect your Klaviyo and Google accounts.

2. Set the Klaviyo trigger (e.g., New Event, New Subscriber).

3. Define the action in Sheets (e.g., Create Spreadsheet Row).

4. Map the data fields (like email, timestamp, and event type).

5. Test the Zap and turn it on.

Best for: Real-time updates, campaign logging, or flow reporting.

Method 3: Manual CSV Export

For users needing occasional reports, this method is quick and doesn’t require integration.

Steps:

1. In Klaviyo, go to Campaigns, Flows, or Analytics.

2. Click "Export CSV" on any report.

3. Open Google Sheets and import the file.

Best for: One-off analysis, external audits, or when automation isn’t needed.

How to Push Data from Google Sheets into Klaviyo (Reverse Sync)

Reverse syncing lets you send contact data from Sheets to Klaviyo — perfect for leads from forms, surveys, or manual uploads.

Method 1: Zapier Reverse Sync (No-Code Automation)

Best for: Continuous sync of new leads

How to set up: Create a Google Sheet with columns like Email, First Name, Source.

In Zapier:

• Trigger: New Row in Google Sheets

• Action: Add Subscriber to Klaviyo List

Map fields (email required), and add filters to skip blank or duplicate rows.

Works only with Lists (not Segments). Doesn’t directly trigger Flows — use a filter like “Added to List = X” in your Flow setup.

Method 2: Manual CSV Upload

Best for: One-off contact imports

Steps:

• Format your Sheet with an Email column and any additional fields.

• Export as .CSV.

• In Klaviyo: Lists & Segments → Upload Contacts.

• Map each column to a Klaviyo profile property.

Tip: Add a “Source” field (e.g. Quiz 2024) for future segmentation.

Method 3: Google Forms → Sheets → Klaviyo (via Zapier)

Best for: Auto-syncing form responses

Setup: Connect Google Forms to Sheets (auto).

In Zapier:

• Trigger: New Row in Sheet

• Action: Add to List in Klaviyo

Map fields like Email, Name, Preferences.

Must use Lists, not Segments. Create any custom properties (like quiz scores) in Klaviyo beforehand.

Common Use Cases:

• Onboarding quizzes → Nurture flows

• Post-purchase surveys

• Event sign-up forms

Boost pop-up opt-ins too: 5 Proven Techniques for Increasing SMS Opt-Ins in Klaviyo

Use Cases for Exporting Klaviyo to Google Sheets

Exporting Klaviyo data to Google Sheets helps teams turn insights into action.

For Marketing & CRM Teams

• Campaign KPIs: Automatically track opens, clicks, and revenue by campaign or channel using filters and pivot tables.

• Flow Analysis: Pull metrics on flows like abandoned cart or welcome series to analyse conversion drop-off points and improve timing or CTA language.

• List Growth: Monitor daily/weekly subscriber growth, identify acquisition sources, and flag changes using conditional formatting.

For Strategy & Leadership

• Churn & LTV: Combine Klaviyo predictive analytics with Shopify data to build customer lifetime value dashboards segmented by source or cohort.

• Weekly Snapshots: Auto-send a summary report via Slack or email every Monday showing key KPIs like revenue, list growth, and retention trends.

• Segment Trends: Analyse user behaviour using UTM parameters, signup source, or profile tags to shape messaging strategy.

For Data & Ops Teams

• Attribution Reporting: Sync Klaviyo data with Google Ads or Meta campaign spend to evaluate channel ROI in one sheet.

• Multi-Brand View: Monitor multiple Klaviyo accounts in one Sheet.

• Reverse Sync Checks: Ensure form data flows back into Klaviyo.

Want smarter segmentation? Check out our Klaviyo segmentation guide.

Building Dashboards with Klaviyo to Google Sheets

Once your data is flowing, the real value comes from turning it into clear, actionable insights. A great dashboard can save hours of analysis and align your team fast.

Dashboard Techniques Using Klaviyo to Google Sheets

• QUERY + FILTER Functions: Use QUERY() to segment data by flow, campaign, list, or UTM source. Add FILTER() to narrow results based on date or event type.

• Conditional Formatting: Highlight cells based on thresholds (e.g. open rate < 10%) to spot underperformance at a glance.

• Charts & Trends: Use line and bar graphs to visualise performance over time, like campaign revenue trends or list growth.

• Pivot Tables: Group data by tags, campaign name, or date to summarise KPIs quickly.

• Drop-Down Filters: Add data validation to allow team members to explore metrics by flow or segment without touching the backend.

Automating Reports from Klaviyo to Google Sheets

• Email & Slack Reports: Use Google Sheets add-ons like “Scheduled Reports” to email data or connect via Zapier to Slack for weekly updates.

• Google Data Studio Integration: Import your Sheets into Google Data Studio and build branded dashboards with filters, charts, and drill-downs.

• Version Tracking: Use =NOW() or =TODAY() in your header to log when dashboards were last refreshed.

Want more tips? Our guide on Klaviyo Flow Triggers 101 can help you structure better campaign performance metrics. Or read our Klaviyo Conditional Splits: Step-by-Step Guide to optimise your flows based on data.

Filtering and Cleaning Klaviyo to Google Sheets Data

Clean data leads to accurate decisions. Whether you're syncing campaign performance or subscriber growth, it's important to keep your Sheets streamlined, relevant, and reliable.

Before Export: Filter What You Sync

• Use Klaviyo Segments to filter by behaviours (e.g. clicked last 30 days) or profile traits (e.g. location, signup source).

• Add Zapier Filters to exclude unsubscribed users, internal traffic, or events that don’t matter.

• Combine Both for stronger control. Segment upstream in Klaviyo, refine further in Zapier.

Note: Zapier doesn’t support Klaviyo flow filters. Instead, use custom properties or Lists as workarounds.

After Export: Auto-Clean Your Sheet

• Remove Duplicates & Blanks: Use =UNIQUE() and =FILTER().

• Standardise Dates & Currency: Apply consistent time zones and format with =TEXT().

• Track Sync Freshness: Use =NOW() in a column like "Last Synced".

• Prevent Manual Errors: Set up dropdowns or checkbox validation.

• Auto-Cleanup Scripts: Use Google Apps Script to remove rows of missing emails or reformat fields automatically.

Common Errors When Exporting Klaviyo to Google Sheets

Even simple integrations can break. Here’s how to fix common issues when syncing Klaviyo with Google Sheets.

Zapier-Specific Errors

• Blank Fields in Sheet:  Double-check your Zap mappings and ensure all required Klaviyo fields are selected.

• Zap Delay or Incomplete Data:  Free Zapier plans have polling delays. Upgrade to reduce lag or use filters to limit unnecessary data.

• Wrong Sheet or Tab:  Ensure you’ve selected the correct sheet/tab in Zapier. Double-check permissions and column headers.

API-Based Sync Issues

• Rate Limiting: Klaviyo’s API limits requests. Add time-based triggers or batch your calls using pagination.

• Auth Errors:  Make sure your private API key is correct and has the right permissions (e.g. read-only vs full access).

• Data Parsing Failures: Use try/catch logic in Google Apps Script to skip or log unexpected data formats without breaking your sync.

Pro Tips for Debugging

• Use Klaviyo’s Test Profile:  Always test pushes or syncs using a known user before going live.

• Check Zapier Task History:  Review logs to see where syncs failed and why.

• Log Output in Google Sheets:  Create a "Debug" tab in your Sheet to catch errors and show skipped rows.

Want to optimise your automation even more? Read our 10 Essential A/B Tests to Boost Email Conversions to refine your reporting strategy with confidence.

Industry-Specific Klaviyo to Google Sheets Applications

Use Sheets to customise reporting for your vertical and get sharper insights.

Fashion & Apparel Use Cases

• Track sales by product type, collection, or seasonal drop

• Analyse repeat purchases triggered by specific campaigns or offers

• Monitor abandonment rate across product categories

Health & Wellness Use Cases

• Build dashboards showing campaign-to-subscription conversion

• Sync user responses from quizzes or surveys into segmented Sheets

• Create subscriber lists based on interest (e.g., sleep, fitness, supplements)

Subscription Box / CPG Use Cases

• Build churn prediction dashboards using flow + LTV data

• Track retention by subscription tier or box type

• Report weekly on active, paused, and cancelled users

Zapier vs API for Klaviyo to Google Sheets

When to Use Zapier vs API for Klaviyo to Google Sheets

Choose Zapier if you:

• Need a no-code, quick setup

• Work with small to mid-size datasets

• Just want basic automation (e.g. new subscribers, event logs)

• Don’t have access to a developer

Choose Klaviyo API if you:

• Want full control over data logic and structure

• Handle large datasets or multiple lists

• Need deep analytics or custom dashboards

• Have developer support

Conclusion

If you’ve ever struggled with limited Klaviyo reports or repetitive exports, syncing to Google Sheets is a game-changer. It gives you the control to build custom dashboards, automate weekly updates, and make smarter, faster decisions without logging into multiple tools.

Whether you're a marketer building flow KPIs, a strategist tracking churn, or an ops lead syncing multi-brand data, Klaviyo + Sheets is the scalable solution. With options like Zapier or the API, there’s a path that fits your tech level. 

The real power lies in how you use the data—clean it, segment it, visualise it, and let it guide your next big win.

Key Takeaways

• 3 Easy Sync Options: Use Zapier, API, or manual CSVs based on your skill level and goals.

• Real-Time Reporting: Keep dashboards fresh with live campaign, list, and flow data.

• Team-Wide Visibility: Share insights with marketing, leadership, and ops from one Sheet.

• Custom Dashboards: Track CTR, churn, LTV and more with filters, charts, and automation.

• Reverse Sync Options: Push leads from Sheets into Klaviyo lists via Zapier or CSVs.

• Troubleshooting Made Easy: Avoid API errors, broken zaps, or messy data with simple fixes.

• Built for Any Industry: Fashion, wellness, or CPG—every vertical can unlock smarter analytics.

Tired of switching between Klaviyo and Excel to track performance?

Automate your data exports to Google Sheets and gain live insights in one location.

Click here to schedule your free audit and allow our experts to establish a smooth sync that saves you hours every week.