Blog
September 3, 2024
Klaviyo’s Low Inventory Flow: 9 Steps to Maximizing Sales
Blog
September 3, 2024
Klaviyo’s Low Inventory Flow: 9 Steps to Maximizing Sales
This blog post provides a step-by-step guide to setting up and optimizing Klaviyo’s Low Inventory Flow, helping e-commerce brands create urgency and boost conversions by notifying customers when products are running low.
Klaviyo’s Low Inventory Flow is a powerful tool designed to alert customers when products they’re interested are nearly out of stock.
This technique is crucial in driving urgency and encouraging immediate purchases, as it leverages the psychology of scarcity.
When customers know a product is limited, they are more likely to act quickly to avoid missing out, leading to higher conversion rates and increased sales.
What Is the Low Inventory Flow?
Description:
Low Inventory Flows are automated marketing sequences within Klaviyo that notify customers when a product they have shown interest in is running low on stock. These flows are particularly effective in e-commerce marketing, where they play a crucial role in prompting immediate purchases by highlighting scarcity. The flow leverages the natural human fear of missing out (FOMO), driving urgency and encouraging customers to complete their purchases before the item is sold out.
Flow Stats:
Low Inventory Flows typically see higher-than-average open and click-through rates due to the urgency they create.
The scarcity factor often leads to a significant increase in conversion rates, with some brands reporting up to a 25% boost in sales from these flows alone.
By implementing this strategy, businesses can tap into the psychology of urgency to drive faster and more frequent purchases, maximizing revenue.
Strategy:
Examples of Low Inventory Emails
Source: DealTown
Source: Drip
Source: Really Good Emails
9 Steps to Maximizing Sales with Klaviyo’s Low Inventory Flow
1. Play on Scarcity:
Strategy: Emphasize that the product has sold out before and will likely sell out again soon. This strategy taps into the customer's fear of missing out and reinforces the product’s popularity. By highlighting that others are also purchasing the item, you can increase the perceived value and urgency of the product.
Example:
Source: Really Good Emails
2. Incorporate Countdown Timers:
Strategy: Integrate countdown timers into your low inventory emails to visually emphasize the urgency of the situation. The countdown can be set to a specific time (e.g., end of a sale) or based on the estimated time until the product sells out. This visual cue helps create a sense of immediacy, pushing customers to make quicker purchase decisions.
Benefit: Countdown timers are effective in reinforcing the scarcity message, encouraging customers to complete their purchases before time runs out.
Source: Drip
3. Use SMS Alongside Email:
Strategy: Leverage Klaviyo’s SMS capabilities to send low inventory alerts in addition to emails, especially for high-value customers or those who prefer SMS communication. With SMS boasting a 90% read rate within 3 minutes, it’s an ideal channel for time-sensitive messages. This multi-channel approach ensures that customers are reached quickly, increasing the chances of conversion.
Benefit: SMS serves as an additional touchpoint, making sure that urgent messages are seen promptly, thereby enhancing the overall effectiveness of the low inventory flow.
Source: Listrak
4. Highlight Customer Reviews and Social Proof:
Strategy: Include snippets of positive reviews or user-generated content (UGC) related to the low-inventory product in your emails. By showcasing other customers’ positive experiences, you build trust and reassure potential buyers about the product’s quality and popularity. This approach not only reinforces the urgency but also enhances the credibility of the product.
Benefit: Social proof can significantly boost conversions by validating the customer’s decision to purchase, especially when paired with the urgency of low inventory alerts.
Source: Really Good Emails
5. Personalize Product Recommendations (if sold out):
Strategy: Utilize Klaviyo’s dynamic product recommendation feature to suggest similar or complementary items if the featured product is sold out. This ensures that even if a customer misses out on the low inventory item, they are still engaged and directed towards other products they might be interested in, keeping them within your sales funnel.
Benefit: Personalizing product recommendations helps maintain customer engagement and can lead to additional sales, even when the original product is no longer available.
Source: Stripo
6. Segment Your Audience:
Strategy: Segment your audience based on their past interactions with the product, such as customers who have viewed, added to the cart, or purchased similar items. This allows you to tailor your low inventory alerts to those who are most likely to convert, making your campaigns more efficient and effective.
Benefit: By targeting the right audience, you increase the relevance of your messaging, which can lead to higher open and conversion rates.
7. Optimize Send Times:
Strategy: Analyze your customer data to determine the optimal times to send low inventory alerts. For instance, if your customers typically shop in the evening, scheduling your emails and SMS alerts during these peak hours can increase the likelihood of engagement and conversion.
Benefit: Timing your messages to align with your customers’ shopping habits can significantly enhance the effectiveness of your low inventory campaigns.
8. Setting Up a Low Inventory Flow in Klaviyo
This process includes naming your flow, configuring triggers, setting inventory thresholds, applying audience filters, and crafting urgent notification messages. By following these steps, you ensure timely alerts that drive customers to act quickly, maximizing sales opportunities for items that are nearly out of stock.
1. Create a New Flow:
Process: To get started, navigate to the Flows tab in Klaviyo and click on "Create Flow." Choose "Create From Scratch" to build a new low inventory flow tailored to your specific needs. Starting from scratch allows you to fully customize the flow according to your goals and target audience.
2. Name Your Flow:
Process: Give your flow a clear, descriptive name that reflects its purpose, such as “Low Inventory Alert - [Product Name].” Adding relevant tags will help you organize and easily locate the flow within your Klaviyo account, especially as your number of flows grows.
Source: Klaviyo
3. Select the Low Inventory Trigger:
Process: In the Trigger panel, go to the "All Triggers" tab and select "Low Inventory." Decide whether to apply the trigger to the entire product or to specific variants. This selection ensures that the flow is activated precisely when inventory levels drop to the defined threshold, either for the whole product line or for particular variations.
Source: Klaviyo
4. Configure Inventory Levels:
Process: Set the threshold at which the low inventory flow should trigger, such as when stock drops below 10 units. You can adjust this threshold at any time, but keep in mind that changes will only apply to future triggers. Setting the right threshold is crucial to ensuring that the alert is timely and effective.
Source: Klaviyo
5. Add Audience Filters:
Process: Use audience filters to target customers who are most likely to be interested in the low inventory item. For example, you can filter by customers who have viewed or added the item to their cart within the last 60 days. These filters help you focus your messaging on the most engaged segment of your audience, increasing the likelihood of conversions.
6. Set Up the Notification Message:
Process: After setting up the trigger, craft your notification message to be sent immediately. Avoid any time delays to ensure that customers are alerted as soon as inventory levels drop. The immediacy of the notification is key to driving quick actions and conversions.
Screenshot: [Insert relevant screenshot]
7. Exclude Recent Purchasers:
Process: Adjust the engagement timeframe to exclude customers who have purchased the item within a specified period, such as 7, 14, 30, 60, or 90 days. This prevents sending irrelevant messages to those who have already made a purchase, keeping your communications relevant and reducing the risk of unsubscribed.
Source: Klaviyo
8. Review and Activate:
Process: After configuring all settings, review your flow to ensure everything is set up correctly. Once you're satisfied with the setup, click "Review" at the top of the flow builder. When ready, switch the flow status to "Live" by selecting it from the dropdown menu, and clicking "Turn on" to activate the flow. This step ensures that your low inventory alerts start sending to customers in real time, helping you capture sales opportunities as soon as they arise.
9. A/B Testing for Low Inventory Flows
Why A/B Testing Matters:
A/B testing is essential for optimizing your low inventory flows because it allows you to experiment with different elements of your campaigns to see what works best. By comparing variations, such as different subject lines or send times, you can identify the most effective strategies for maximizing open rates, click-through rates, and conversions. Consistent testing and refinement are key to ensuring your low inventory flows perform at their best.
Key Tests to Track:
1. Time Delay Between Emails:
Test: Experiment with different time delays between the initial low inventory alert and any follow-up reminders. This helps determine the optimal timing that maximizes urgency without overwhelming your customers.
Example: You can test delays of 12 hours, 24 hours, and 48 hours to see which timing leads to the highest conversion rates.
2. Subject Line Testing:
Test: Try different subject lines to see which one generates the highest open rates. The subject line is crucial for capturing attention and driving engagement.
Example: Compare direct urgency messages like “Hurry! Almost Sold Out” with softer reminders like “Don’t Miss Out!” to see which approach resonates more with your audience.
3. Call to Action (CTA) Placement:
Test: Adjust the placement and wording of your CTA within the email to see how it impacts click-through rates. The position and phrasing of your CTA can significantly influence whether a customer takes the desired action.
Example: Test different CTA buttons such as “Buy Now” vs. “Secure Yours Now” and experiment with placing the CTA at different points in the email to find the most effective configuration.
Conclusion
By setting up and optimizing Klaviyo’s Low Inventory Flow using the nine steps outlined above, you can effectively leverage the psychology of scarcity to drive urgency and boost sales. These flows are a powerful tool for e-commerce brands looking to maximize conversions by creating a sense of limited availability.
Learn more about the Low Inventory Flow in Klaviyo!
Now is the time to implement your Low Inventory Flow and start maximizing your sales potential. For further insights or personalized guidance, click here to schedule a free audit!
Klaviyo’s Low Inventory Flow is a powerful tool designed to alert customers when products they’re interested are nearly out of stock.
This technique is crucial in driving urgency and encouraging immediate purchases, as it leverages the psychology of scarcity.
When customers know a product is limited, they are more likely to act quickly to avoid missing out, leading to higher conversion rates and increased sales.
What Is the Low Inventory Flow?
Description:
Low Inventory Flows are automated marketing sequences within Klaviyo that notify customers when a product they have shown interest in is running low on stock. These flows are particularly effective in e-commerce marketing, where they play a crucial role in prompting immediate purchases by highlighting scarcity. The flow leverages the natural human fear of missing out (FOMO), driving urgency and encouraging customers to complete their purchases before the item is sold out.
Flow Stats:
Low Inventory Flows typically see higher-than-average open and click-through rates due to the urgency they create.
The scarcity factor often leads to a significant increase in conversion rates, with some brands reporting up to a 25% boost in sales from these flows alone.
By implementing this strategy, businesses can tap into the psychology of urgency to drive faster and more frequent purchases, maximizing revenue.
Strategy:
Examples of Low Inventory Emails
Source: DealTown
Source: Drip
Source: Really Good Emails
9 Steps to Maximizing Sales with Klaviyo’s Low Inventory Flow
1. Play on Scarcity:
Strategy: Emphasize that the product has sold out before and will likely sell out again soon. This strategy taps into the customer's fear of missing out and reinforces the product’s popularity. By highlighting that others are also purchasing the item, you can increase the perceived value and urgency of the product.
Example:
Source: Really Good Emails
2. Incorporate Countdown Timers:
Strategy: Integrate countdown timers into your low inventory emails to visually emphasize the urgency of the situation. The countdown can be set to a specific time (e.g., end of a sale) or based on the estimated time until the product sells out. This visual cue helps create a sense of immediacy, pushing customers to make quicker purchase decisions.
Benefit: Countdown timers are effective in reinforcing the scarcity message, encouraging customers to complete their purchases before time runs out.
Source: Drip
3. Use SMS Alongside Email:
Strategy: Leverage Klaviyo’s SMS capabilities to send low inventory alerts in addition to emails, especially for high-value customers or those who prefer SMS communication. With SMS boasting a 90% read rate within 3 minutes, it’s an ideal channel for time-sensitive messages. This multi-channel approach ensures that customers are reached quickly, increasing the chances of conversion.
Benefit: SMS serves as an additional touchpoint, making sure that urgent messages are seen promptly, thereby enhancing the overall effectiveness of the low inventory flow.
Source: Listrak
4. Highlight Customer Reviews and Social Proof:
Strategy: Include snippets of positive reviews or user-generated content (UGC) related to the low-inventory product in your emails. By showcasing other customers’ positive experiences, you build trust and reassure potential buyers about the product’s quality and popularity. This approach not only reinforces the urgency but also enhances the credibility of the product.
Benefit: Social proof can significantly boost conversions by validating the customer’s decision to purchase, especially when paired with the urgency of low inventory alerts.
Source: Really Good Emails
5. Personalize Product Recommendations (if sold out):
Strategy: Utilize Klaviyo’s dynamic product recommendation feature to suggest similar or complementary items if the featured product is sold out. This ensures that even if a customer misses out on the low inventory item, they are still engaged and directed towards other products they might be interested in, keeping them within your sales funnel.
Benefit: Personalizing product recommendations helps maintain customer engagement and can lead to additional sales, even when the original product is no longer available.
Source: Stripo
6. Segment Your Audience:
Strategy: Segment your audience based on their past interactions with the product, such as customers who have viewed, added to the cart, or purchased similar items. This allows you to tailor your low inventory alerts to those who are most likely to convert, making your campaigns more efficient and effective.
Benefit: By targeting the right audience, you increase the relevance of your messaging, which can lead to higher open and conversion rates.
7. Optimize Send Times:
Strategy: Analyze your customer data to determine the optimal times to send low inventory alerts. For instance, if your customers typically shop in the evening, scheduling your emails and SMS alerts during these peak hours can increase the likelihood of engagement and conversion.
Benefit: Timing your messages to align with your customers’ shopping habits can significantly enhance the effectiveness of your low inventory campaigns.
8. Setting Up a Low Inventory Flow in Klaviyo
This process includes naming your flow, configuring triggers, setting inventory thresholds, applying audience filters, and crafting urgent notification messages. By following these steps, you ensure timely alerts that drive customers to act quickly, maximizing sales opportunities for items that are nearly out of stock.
1. Create a New Flow:
Process: To get started, navigate to the Flows tab in Klaviyo and click on "Create Flow." Choose "Create From Scratch" to build a new low inventory flow tailored to your specific needs. Starting from scratch allows you to fully customize the flow according to your goals and target audience.
2. Name Your Flow:
Process: Give your flow a clear, descriptive name that reflects its purpose, such as “Low Inventory Alert - [Product Name].” Adding relevant tags will help you organize and easily locate the flow within your Klaviyo account, especially as your number of flows grows.
Source: Klaviyo
3. Select the Low Inventory Trigger:
Process: In the Trigger panel, go to the "All Triggers" tab and select "Low Inventory." Decide whether to apply the trigger to the entire product or to specific variants. This selection ensures that the flow is activated precisely when inventory levels drop to the defined threshold, either for the whole product line or for particular variations.
Source: Klaviyo
4. Configure Inventory Levels:
Process: Set the threshold at which the low inventory flow should trigger, such as when stock drops below 10 units. You can adjust this threshold at any time, but keep in mind that changes will only apply to future triggers. Setting the right threshold is crucial to ensuring that the alert is timely and effective.
Source: Klaviyo
5. Add Audience Filters:
Process: Use audience filters to target customers who are most likely to be interested in the low inventory item. For example, you can filter by customers who have viewed or added the item to their cart within the last 60 days. These filters help you focus your messaging on the most engaged segment of your audience, increasing the likelihood of conversions.
6. Set Up the Notification Message:
Process: After setting up the trigger, craft your notification message to be sent immediately. Avoid any time delays to ensure that customers are alerted as soon as inventory levels drop. The immediacy of the notification is key to driving quick actions and conversions.
Screenshot: [Insert relevant screenshot]
7. Exclude Recent Purchasers:
Process: Adjust the engagement timeframe to exclude customers who have purchased the item within a specified period, such as 7, 14, 30, 60, or 90 days. This prevents sending irrelevant messages to those who have already made a purchase, keeping your communications relevant and reducing the risk of unsubscribed.
Source: Klaviyo
8. Review and Activate:
Process: After configuring all settings, review your flow to ensure everything is set up correctly. Once you're satisfied with the setup, click "Review" at the top of the flow builder. When ready, switch the flow status to "Live" by selecting it from the dropdown menu, and clicking "Turn on" to activate the flow. This step ensures that your low inventory alerts start sending to customers in real time, helping you capture sales opportunities as soon as they arise.
9. A/B Testing for Low Inventory Flows
Why A/B Testing Matters:
A/B testing is essential for optimizing your low inventory flows because it allows you to experiment with different elements of your campaigns to see what works best. By comparing variations, such as different subject lines or send times, you can identify the most effective strategies for maximizing open rates, click-through rates, and conversions. Consistent testing and refinement are key to ensuring your low inventory flows perform at their best.
Key Tests to Track:
1. Time Delay Between Emails:
Test: Experiment with different time delays between the initial low inventory alert and any follow-up reminders. This helps determine the optimal timing that maximizes urgency without overwhelming your customers.
Example: You can test delays of 12 hours, 24 hours, and 48 hours to see which timing leads to the highest conversion rates.
2. Subject Line Testing:
Test: Try different subject lines to see which one generates the highest open rates. The subject line is crucial for capturing attention and driving engagement.
Example: Compare direct urgency messages like “Hurry! Almost Sold Out” with softer reminders like “Don’t Miss Out!” to see which approach resonates more with your audience.
3. Call to Action (CTA) Placement:
Test: Adjust the placement and wording of your CTA within the email to see how it impacts click-through rates. The position and phrasing of your CTA can significantly influence whether a customer takes the desired action.
Example: Test different CTA buttons such as “Buy Now” vs. “Secure Yours Now” and experiment with placing the CTA at different points in the email to find the most effective configuration.
Conclusion
By setting up and optimizing Klaviyo’s Low Inventory Flow using the nine steps outlined above, you can effectively leverage the psychology of scarcity to drive urgency and boost sales. These flows are a powerful tool for e-commerce brands looking to maximize conversions by creating a sense of limited availability.
Learn more about the Low Inventory Flow in Klaviyo!
Now is the time to implement your Low Inventory Flow and start maximizing your sales potential. For further insights or personalized guidance, click here to schedule a free audit!
This blog post provides a step-by-step guide to setting up and optimizing Klaviyo’s Low Inventory Flow, helping e-commerce brands create urgency and boost conversions by notifying customers when products are running low.
Klaviyo’s Low Inventory Flow is a powerful tool designed to alert customers when products they’re interested are nearly out of stock.
This technique is crucial in driving urgency and encouraging immediate purchases, as it leverages the psychology of scarcity.
When customers know a product is limited, they are more likely to act quickly to avoid missing out, leading to higher conversion rates and increased sales.
What Is the Low Inventory Flow?
Description:
Low Inventory Flows are automated marketing sequences within Klaviyo that notify customers when a product they have shown interest in is running low on stock. These flows are particularly effective in e-commerce marketing, where they play a crucial role in prompting immediate purchases by highlighting scarcity. The flow leverages the natural human fear of missing out (FOMO), driving urgency and encouraging customers to complete their purchases before the item is sold out.
Flow Stats:
Low Inventory Flows typically see higher-than-average open and click-through rates due to the urgency they create.
The scarcity factor often leads to a significant increase in conversion rates, with some brands reporting up to a 25% boost in sales from these flows alone.
By implementing this strategy, businesses can tap into the psychology of urgency to drive faster and more frequent purchases, maximizing revenue.
Strategy:
Examples of Low Inventory Emails
Source: DealTown
Source: Drip
Source: Really Good Emails
9 Steps to Maximizing Sales with Klaviyo’s Low Inventory Flow
1. Play on Scarcity:
Strategy: Emphasize that the product has sold out before and will likely sell out again soon. This strategy taps into the customer's fear of missing out and reinforces the product’s popularity. By highlighting that others are also purchasing the item, you can increase the perceived value and urgency of the product.
Example:
Source: Really Good Emails
2. Incorporate Countdown Timers:
Strategy: Integrate countdown timers into your low inventory emails to visually emphasize the urgency of the situation. The countdown can be set to a specific time (e.g., end of a sale) or based on the estimated time until the product sells out. This visual cue helps create a sense of immediacy, pushing customers to make quicker purchase decisions.
Benefit: Countdown timers are effective in reinforcing the scarcity message, encouraging customers to complete their purchases before time runs out.
Source: Drip
3. Use SMS Alongside Email:
Strategy: Leverage Klaviyo’s SMS capabilities to send low inventory alerts in addition to emails, especially for high-value customers or those who prefer SMS communication. With SMS boasting a 90% read rate within 3 minutes, it’s an ideal channel for time-sensitive messages. This multi-channel approach ensures that customers are reached quickly, increasing the chances of conversion.
Benefit: SMS serves as an additional touchpoint, making sure that urgent messages are seen promptly, thereby enhancing the overall effectiveness of the low inventory flow.
Source: Listrak
4. Highlight Customer Reviews and Social Proof:
Strategy: Include snippets of positive reviews or user-generated content (UGC) related to the low-inventory product in your emails. By showcasing other customers’ positive experiences, you build trust and reassure potential buyers about the product’s quality and popularity. This approach not only reinforces the urgency but also enhances the credibility of the product.
Benefit: Social proof can significantly boost conversions by validating the customer’s decision to purchase, especially when paired with the urgency of low inventory alerts.
Source: Really Good Emails
5. Personalize Product Recommendations (if sold out):
Strategy: Utilize Klaviyo’s dynamic product recommendation feature to suggest similar or complementary items if the featured product is sold out. This ensures that even if a customer misses out on the low inventory item, they are still engaged and directed towards other products they might be interested in, keeping them within your sales funnel.
Benefit: Personalizing product recommendations helps maintain customer engagement and can lead to additional sales, even when the original product is no longer available.
Source: Stripo
6. Segment Your Audience:
Strategy: Segment your audience based on their past interactions with the product, such as customers who have viewed, added to the cart, or purchased similar items. This allows you to tailor your low inventory alerts to those who are most likely to convert, making your campaigns more efficient and effective.
Benefit: By targeting the right audience, you increase the relevance of your messaging, which can lead to higher open and conversion rates.
7. Optimize Send Times:
Strategy: Analyze your customer data to determine the optimal times to send low inventory alerts. For instance, if your customers typically shop in the evening, scheduling your emails and SMS alerts during these peak hours can increase the likelihood of engagement and conversion.
Benefit: Timing your messages to align with your customers’ shopping habits can significantly enhance the effectiveness of your low inventory campaigns.
8. Setting Up a Low Inventory Flow in Klaviyo
This process includes naming your flow, configuring triggers, setting inventory thresholds, applying audience filters, and crafting urgent notification messages. By following these steps, you ensure timely alerts that drive customers to act quickly, maximizing sales opportunities for items that are nearly out of stock.
1. Create a New Flow:
Process: To get started, navigate to the Flows tab in Klaviyo and click on "Create Flow." Choose "Create From Scratch" to build a new low inventory flow tailored to your specific needs. Starting from scratch allows you to fully customize the flow according to your goals and target audience.
2. Name Your Flow:
Process: Give your flow a clear, descriptive name that reflects its purpose, such as “Low Inventory Alert - [Product Name].” Adding relevant tags will help you organize and easily locate the flow within your Klaviyo account, especially as your number of flows grows.
Source: Klaviyo
3. Select the Low Inventory Trigger:
Process: In the Trigger panel, go to the "All Triggers" tab and select "Low Inventory." Decide whether to apply the trigger to the entire product or to specific variants. This selection ensures that the flow is activated precisely when inventory levels drop to the defined threshold, either for the whole product line or for particular variations.
Source: Klaviyo
4. Configure Inventory Levels:
Process: Set the threshold at which the low inventory flow should trigger, such as when stock drops below 10 units. You can adjust this threshold at any time, but keep in mind that changes will only apply to future triggers. Setting the right threshold is crucial to ensuring that the alert is timely and effective.
Source: Klaviyo
5. Add Audience Filters:
Process: Use audience filters to target customers who are most likely to be interested in the low inventory item. For example, you can filter by customers who have viewed or added the item to their cart within the last 60 days. These filters help you focus your messaging on the most engaged segment of your audience, increasing the likelihood of conversions.
6. Set Up the Notification Message:
Process: After setting up the trigger, craft your notification message to be sent immediately. Avoid any time delays to ensure that customers are alerted as soon as inventory levels drop. The immediacy of the notification is key to driving quick actions and conversions.
Screenshot: [Insert relevant screenshot]
7. Exclude Recent Purchasers:
Process: Adjust the engagement timeframe to exclude customers who have purchased the item within a specified period, such as 7, 14, 30, 60, or 90 days. This prevents sending irrelevant messages to those who have already made a purchase, keeping your communications relevant and reducing the risk of unsubscribed.
Source: Klaviyo
8. Review and Activate:
Process: After configuring all settings, review your flow to ensure everything is set up correctly. Once you're satisfied with the setup, click "Review" at the top of the flow builder. When ready, switch the flow status to "Live" by selecting it from the dropdown menu, and clicking "Turn on" to activate the flow. This step ensures that your low inventory alerts start sending to customers in real time, helping you capture sales opportunities as soon as they arise.
9. A/B Testing for Low Inventory Flows
Why A/B Testing Matters:
A/B testing is essential for optimizing your low inventory flows because it allows you to experiment with different elements of your campaigns to see what works best. By comparing variations, such as different subject lines or send times, you can identify the most effective strategies for maximizing open rates, click-through rates, and conversions. Consistent testing and refinement are key to ensuring your low inventory flows perform at their best.
Key Tests to Track:
1. Time Delay Between Emails:
Test: Experiment with different time delays between the initial low inventory alert and any follow-up reminders. This helps determine the optimal timing that maximizes urgency without overwhelming your customers.
Example: You can test delays of 12 hours, 24 hours, and 48 hours to see which timing leads to the highest conversion rates.
2. Subject Line Testing:
Test: Try different subject lines to see which one generates the highest open rates. The subject line is crucial for capturing attention and driving engagement.
Example: Compare direct urgency messages like “Hurry! Almost Sold Out” with softer reminders like “Don’t Miss Out!” to see which approach resonates more with your audience.
3. Call to Action (CTA) Placement:
Test: Adjust the placement and wording of your CTA within the email to see how it impacts click-through rates. The position and phrasing of your CTA can significantly influence whether a customer takes the desired action.
Example: Test different CTA buttons such as “Buy Now” vs. “Secure Yours Now” and experiment with placing the CTA at different points in the email to find the most effective configuration.
Conclusion
By setting up and optimizing Klaviyo’s Low Inventory Flow using the nine steps outlined above, you can effectively leverage the psychology of scarcity to drive urgency and boost sales. These flows are a powerful tool for e-commerce brands looking to maximize conversions by creating a sense of limited availability.
Learn more about the Low Inventory Flow in Klaviyo!
Now is the time to implement your Low Inventory Flow and start maximizing your sales potential. For further insights or personalized guidance, click here to schedule a free audit!
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses